My Work | Jamie's Portfolio

January 2022 - February 2024

Hokko Life is a cosy, creativity filled life simulation game

"Building a strong community means creating a space where people feel valued and empowered to contribute."

Social Media Guru 📱

I created and implemented social media strategies aimed at boosting brand awareness across platforms such as Steam, X, Instagram, Facebook, and Discord. I actively monitored and engaged with the community on these channels, ensuring consistent communication and support. My approach includes creative content and witty puns to keep the tone fun and engaging, while also ensuring that feedback and discussions are effectively managed to foster a positive community experience.

Public Relations 💌

I drove strategic partnerships with content creators and influencers of various sizes to enhance brand visibility. By identifying the right collaborators, I facilitated impactful campaigns and ensured positive, authentic representation across multiple platforms. Through effective communication and relationship-building, I helped elevate the brand’s presence and fostered long-term partnerships that amplifyed its reach and reputation in the industry.

Community Feedback 🗳️

I actively monitored and analysed community inquiries, bug reports and feedback across various channels. I ensured all concerns and suggestions were effectively communicated back to the development team for review and action. By maintaining clear and timely responses to the community, I helped build trust and engagement, ensuring that feedback was heard and addressed in the ongoing improvement of the product.

Leadership 📇

I designed and implemented a comprehensive communication framework to optimise internal workflows, ensuring seamless collaboration and consistent messaging across all platforms. By aligning team efforts and standardising communication processes, I facilitated more effective information sharing, improved coordination, and ensured that messaging was clear, unified, and impactful across the teams.

Event Planning 📆

I organised and executed community engagement events and contests focused on boosting player retention and encouraging active participation.. Over the course of two years, I successfully hosted 7 events, resulting in hundreds of submissions and a measurable increase in community interaction. By leveraging creative themes and interactive content, I consistently exceeded participation expectations, building stronger connections with players and enhanced overall community activity.

Analytics 📈

I analysed and optimised community growth across multiple platforms, achieving impressive results in engagement and reach. By implementing targeted content and community-focused strategies, I:

Grew the Facebook group by 6,680%, from 59 to over 4,000 members.
Increased Twitter followers by 40%, growing from 2.5k to 3.5k.
Successfully launched and built the Instagram account, reaching 2.4k followers from scratch.

These efforts significantly boosted audience engagement and enhanced brand visibility across all platforms.